Description
- Product Dimensions : 4.6 x 4 x 9.7 cm; 0.03 g
- Date First Available : 23 June 2021
- Manufacturer : Plum
- ASIN : B097RBPTRH
- Item model number : PLRW0030FSE3072
- Country of Origin : India
- Manufacturer : Plum
- Packer : Plum Goodness
- Item Dimensions LxWxH : 46 x 40 x 97 Millimeters
- Net Quantity : 30.0 Milliliters
- Generic Name : Face Serum
- Best Sellers Rank: #115 in Beauty (See Top 100 in Beauty) #8 in Serums
- Customer Reviews: 4.2 4.2 out of 5 stars (8,260) var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });
From the brand
Product Description







- Brightens from First Use : Experience the power of the plum niacinamide face serum from the very first drop! It helps fade blemishes, reduce dullness, and promote a bright & even skin tone. One of the best face brightening serum for women and men, it delivers clear, even-toned skin without irritation.
- 2x Hydration with Rice Water & Squalane : This skin brightening serum is enriched with niacinamide, rice water, olive-derived squalane, and vitamin E, making it a hydrating serum that deeply nourishes and softens your skin. It’s clinically proven to deliver 2x instant hydration, making it one of the best niacinamide serums, if your skin craves hydration.
- Smooth, Clear, and Even Skin : More than just a brightening serum, this formula helps refine texture and balance oil with ingredients like licorice extract and niacinamide. Whether you need a niacinamide serum for oily skin or a niacinamide serum for combination skin, this face serum should be your first choice.
- Mess-Free Pump, Milky Texture : The sleek pump design makes this Plum 10% Niacinamide Serum with Rice Water easy to use — no spills or waste! Its lightweight, milky texture absorbs quickly into the skin, leaving no greasiness behind.
- For All Skin Types, Every Day : Gentle yet effective, this Plum Niacinamide Serum suits everyone, from those with acne-prone skin to those seeking a niacinamide serum for dry skin or oily skin. Whether you’re new to actives or a skincare pro, this Plum rice water serum will give you brighter skin with every pump, every day.
| Manufacturer | Plum |
| Country of Origin | India |
| Item model number | PLRW0030FSE3072 |
| Product Dimensions | 4.6 x 4 x 9.7 cm; 0.03 g |
| ASIN | B097RBPTRH |







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